Our design
process
Our process isn’t a checklist, it’s the thinking behind everything we make.
Strategy, Design, Build and Deliver.
Strategy
Before a line is drawn, we need to understand what the product actually has to do — who it is for, where it lives, how it gets made, and what success looks like. This stage is about asking the right questions and listening carefully to the answers.
Good strategy means less rework, fewer surprises, and a brief that everyone believes in before the design starts.
Design
This is where ideas are generated and tested. Concepts are sketched, refined, and presented with honesty — what works and why, what doesn’t and why not. Nothing moves forward without a clear reason behind it.
The goal isn’t to produce the most options, it’s to arrive at the most considered one.
Build
Seven years across manufacturers means the technical drawings I produce are grounded in how things are actually made. This stage bridges the gap between a design decision and a shop floor instruction — clearly, precisely, and without ambiguity.
I work closely with makers throughout, so issues are resolved early rather than discovered on site.
Deliver
Delivery isn’t a handover moment, it’s the last mile of a long process. What arrives on site should match what was intended. I stay close enough throughout that it usually does.
Sign-off only happens when the outcome is right — not just when the deadline arrives.